TikTok Meme Coin CHILLGUY Soars 101% Despite Creator’s Legal Threats

As an analyst with extensive experience in the cryptocurrency market and a keen interest in meme culture, I find myself at the intersection of art, law, and finance in this recent development involving the Chill Guy meme coin. The Chill Guy saga is a fascinating study of how intellectual property rights can impact the volatile world of crypto, especially when it comes to viral internet sensations.


As a crypto investor, I found myself in a whirlwind when Philip Banks, the ingenious mind behind the viral “Chill Guy” meme, revealed his intentions to send out legal takedown notices for any unauthorized, profit-driven uses of his copyrighted character. This unexpected announcement sent shockwaves through the crypto markets.

This action caused waves within the community and led to a significant drop in the market worth of the Chill Guy (CHILLGUY) meme token, followed by a swift bounce-back.

Chill Guy Creator’s Legal Threats Shake Up Viral TikTok Meme Coin

On Twitter, Bank expressed his plans to take legal action against those misusing his artworks without permission, specifically for financial gain.

Banks stated, “I wanted to mention this upfront: the relaxed character I created has been trademarked. In the coming days, I’ll be taking down any commercial uses of it. I don’t mind if it’s used casually as a trend, just give me credit or maybe an Xbox in return (I’m not picky!). However, I will be focusing on unauthorized merchandise and cryptocurrencies.

The “Chill Guy” meme gained popularity on TikTok, with its casual representation of a relaxed character striking a chord with many users worldwide. This mock meme coin soon took off on Crypto Twitter and TikTok, captivating influencers, presidents, sports teams like UFC, LA Clippers, Paris Saint-Germain (PSG), and ordinary social media users alike. The swift expansion of the coin is viewed as an indication of the growing impact that platforms such as TikTok have on shaping trends within the cryptocurrency sphere.

Reaching more than 100,000 holders at its highest point, this Solana-based cryptocurrency set a new benchmark among rapidly expanding meme coins in terms of user adoption. Yet, much like other meme coins, the enthusiasm waned quickly. Legal challenges from banks and the inherent volatility of the meme coin market led to a significant 67% decrease in market value, causing its worth to dip down to approximately $187 million, following a peak of $579 million on Wednesday.

The court documents filed by banks suggest a rising strain in the meme coin industry. Although memes such as Chill Guy may ignite popular movements and stimulate significant financial action, frequently their originators receive minimal or no monetary rewards from the ensuing excitement.

Banks made it clear that his legal actions wouldn’t be aimed at casual uses of the Chill Guy character. To illustrate, he demonstrated tolerance towards businesses employing the meme, for example, when the gaming brand Halo utilized the image in a tweet.

In the world of Halo, when Master Chief exchanges his plasma pistol with you for your rocket launcher, it’s clear that even though you’re a laid-back marine, this is how things play out.

In a playful manner, banks jokingly requested an Xbox from Halo after using his artwork. Essentially, he said, “Hi, Halo! Seeing as you’ve employed my work, could I get an Xbox in return? Cheers!

Crypto Community Reacts to Banks’ Demands

The cryptocurrency community reacted to banks’ legal position with laughter and helpful tips, suggesting that instead of taking legal action, they should capitalize on the situation financially.

“Brother, just ask for a 2% token supply as is tradition and be happy,” user Thelema quipped.

Simultaneously, key figures in the cryptocurrency world such as Solana Legend, co-founder and managing partner at Frictionless Capital and MonkeDAO, highlighted the cultural impact of the Chill Guy meme. This well-known figure within the Solana community emphasized that the platform provides an unusual yet engaging method for individuals to familiarize themselves with cryptocurrency using relatable memes.

The analyst noted that a laid-back individual is turning into the equivalent of the Bored Ape Yacht Club/OpenSea experience for newcomers to dive into cryptocurrency. Within just a few minutes on TikTok, it’s evident that people are finding and engaging with memes related to this subject.

The explosive popularity of CHILLGUY on TikTok demonstrates how this platform is increasingly influencing cryptocurrency adoption among people not deeply involved with crypto (regular folks). However, recent events show that meme coins can be unstable, as excitement frequently overshadows their underlying value. Early investors in CHILLGUY experienced a surge driven by TikTok hype, but saw their profits disappear when the tide turned.

Although Bank’s legal actions have caused some turbulence in the development of the meme coin, they also underscore the difficulties faced when trying to monetize intellectual property in the digital era. His efforts to safeguard his creation could potentially establish a blueprint for other meme creators navigating the commercialization process for their work.

Phillip Banks did not immediately respond to BeInCrypto’s request for comment.

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2024-11-21 15:18