The Thunderbolts series from Marvel is set to premiere on Disney+ on August 27, providing an opportunity for their most recent underperforming Marvel Cinematic Universe film to potentially reach a broader domestic audience.
The launch happens just under a month following its conclusion in cinemas, where it ranked as the second-poorest MCU title in history, surpassed only by The Marvels.
The Disney+ streaming release of Thunderbolts is likely to be favorably received by its audience, suggesting a promising performance.
Word about the Disney+ release comes via a reporter at THR.
From Theaters to Streaming
In simpler terms, the film “Thunderbolts” earned a total of $382.4 million globally. Of that amount, $190.2 million was made domestically, while $192.1 million came from international audiences. However, even with these earnings, the movie fell short of covering its production cost of around $180 million when marketing expenses are included.
Disney officially named the flick a loss in its latest investor report.
The rapid release of the movie onto Disney+ aligns with the trend of other recent Marvel Cinematic Universe disappointments, which were quickly transferred to streaming services to increase viewer interaction on the platform and salvage revenue from merchandising.
A Second Life on Disney+?
The movie might see an advantage when viewed at home, particularly for fans who missed it at the cinema yet are still engrossed in the Marvel Cinematic Universe’s overall narrative.
Kevin Feige, in an open admission, acknowledged that characters predominantly associated with Disney+ shows have faced challenges in attracting broader audience segments – a challenge that may impact the upcoming ensemble titled Thunderbolts, which comprises numerous heroes and anti-heroes first introduced through streaming platforms.
Looking Ahead
In my view, as a dedicated Marvel fan, it’s thrilling to witness the introduction of Marvel’s streaming platform at this pivotal moment. With the upcoming releases of “Avengers: Doomsday” and “Secret Wars,” Marvel seems to be strategically reinforcing its box office presence. After a series of less-than-stellar performances from “Thunderbolts,” “Captain America: Brave New World,” and now the waning success of “Fantastic Four: First Steps,” it’s been reported that Kevin Feige is bringing Ryan Reynolds’ Deadpool into the Avengers universe. This move aims to infuse box office magnetism and, in a way, be the hero we need.
Regardless of whether Thunderbolts becomes popular on Disney+ or continues to underperform in the Marvel Cinematic Universe’s history, its success (or lack thereof) is influencing the approach for Marvel’s upcoming big-screen hits.
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2025-08-14 18:55