The Super Bowl is almost here – just a week away! Along with the game between the Seattle Seahawks and the New England Patriots, we’re starting to see the big, often over-the-top commercials companies create for the event. Even if you don’t follow football, it’s fun to see what brands spend their entire marketing budget on. One ad that’s already getting a lot of attention is from Xfinity. It’s a playful take on the classic movie Jurassic Park, featuring younger versions of the original stars – Laura Dern, Sam Neill, and Jeff Goldblum. It’s something you really have to see to believe.
Jurassic Park… Works | XFinity Super Bowl LX Commercial
The new Xfinity commercial tries to imagine a world where the events of Jurassic Park went smoothly, thanks to their internet service keeping the dinosaurs contained. The result is a lighthearted vision of people enjoying poolside drinks and taking selfies with the dinosaurs. While the commercial cleverly mixes scenes from the original movie with newly created, younger-looking versions of the characters, the editing feels a bit unnatural and slightly unsettling – it falls into what some call the ‘Uncanny Valley’.
Out of the three actors digitally de-aged in the commercial, Laura Dern’s looks the most convincing. It’s understandably tough to make someone running from dinosaurs look younger. Jeff Goldblum is fine when he’s relaxed, but the effect is noticeably off when he walks towards the shrimp. However, Sam Neill’s de-aging is the most problematic – the lip-sync is poor, his facial movements look unnatural, and the random scene with the Triceratops carousel is strange. Plus, Neill appears on Instagram Live at one point, which makes you wonder if the de-aging was even necessary. Xfinity also released a behind-the-scenes look at the commercial’s creation.
A recent behind-the-scenes look revealed Taika Waititi directed the commercial, which clearly aimed for a lighthearted and nostalgic feel. While the idea itself is admittedly charming, the final result doesn’t quite hit the mark. Instead of being scary, the man-eating dinosaurs feel silly, and the poor CGI is the real problem. It makes you wonder what other over-the-top and expensive Super Bowl ads are coming our way this year.
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2026-02-03 19:02