Investors in The Trade Desk (TTD +18.39%) were eagerly awaiting positive developments, and today they received them.
The stock price of the advertising technology company is rising after news surfaced that it’s discussing a partnership with OpenAI to place ads within ChatGPT.
As a result, the stock finished the day up 18.4%.
The Trade Desk potentially gains in AI foothold
The Trade Desk and OpenAI are reportedly exploring a partnership that could be significant if ChatGPT becomes a major player in advertising, similar to Google Search. The Trade Desk is a platform that helps brands efficiently buy and manage ads, and its independence could be attractive to OpenAI. OpenAI might prefer working with an independent company like The Trade Desk rather than larger competitors such as Google or Amazon.
Although details were limited, the news was enough to boost the stock price, which had fallen significantly over the past year due to slower growth and increasing competition from companies like Amazon and Google that control their own ecosystems.
Is The Trade Desk a buy on the news?
Right now, this feels like an early look at a partnership that could be good for the company, but it’s too soon to say for sure. It doesn’t contain enough information to change how people see The Trade Desk or its overall value.
Although the stock price has fallen over 80%, The Trade Desk needs to significantly improve its core business and revenue growth to recover. Simply partnering with OpenAI won’t be enough.
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2026-03-06 01:09