Tesla (TSLA) had been riding a high lately-imagine the stock equivalent of a person who just discovered quinoa and is telling everyone about it. But today? Oof. Shares slid as much as 5.4% on Thursday. By the close, the stock was down 4.3%. Guess who didn’t RSVP to this rally? Tesla’s sales figures.
While Elon Musk’s attention seems to be more about promoting robotaxis and futuristic robots (let’s call them his ‘shiny things’), investors might be side-eyeing those glowing dreams. Why? Because the electric vehicle (EV) sales, particularly in Europe, aren’t exactly doing the Macarena anymore.
So, Tesla’s Losing Ground? Shocking.
In case you were too busy with your own stock portfolio (probably not involving Tesla), let’s talk about the sales data that has Tesla’s investors clutching their pearls. August numbers from the European Automobile Manufacturers’ Association (ACEA) showed a drop of 37% in Tesla’s sales across the European Union compared to last year. That’s a lot of sizzle, no steak.
Meanwhile, China’s BYD-a company you’re probably just hearing about because your car just stopped working and you’re Googling alternatives-had a stellar month. Its sales tripled year over year in August. BYD even outsold Tesla in Europe for the second month in a row. Meanwhile, Tesla’s sales are on a downward trajectory, down by 33% year-to-date. It’s a wonder the stock isn’t down more, to be honest.
Elon, meanwhile, is busy talking up Tesla’s AI and robotics potential. But after a 25% jump in Tesla’s stock last month (probably fueled by a couple of overly-optimistic tweets), investors are starting to wonder if those autonomous robotaxis are ever going to pick them up. Spoiler alert: they’re not. Not yet, anyway.
Is Tesla a Buy? A Question for the Optimistic (or Delusional) Among Us
So, should you invest in Tesla right now? Well, owning Tesla shares means you’re expecting a ride that’s as unpredictable as your last date. Musk keeps talking about robotaxis, humanoid robots, and general science-fiction stuff. In theory, these could make Tesla the darling of the stock market, but in reality, the “future” hasn’t arrived yet.
Investors are starting to get nervous. While you might want to throw your money at Tesla in the hopes that one day we’ll all be hailing a robotaxi instead of an Uber (again, the future is vague), today’s stock performance says some are just cashing out before they realize those hopes are just…well, hopes.
In the end, the question isn’t whether Tesla can innovate-it’s whether investors can afford to wait for it to do so. Most investors? They’re on the fence. And some of them have already jumped off. 🏃♂️
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2025-09-26 00:08