Taylor Swift Reveals Her 12th Album The Life of a Showgirl with Empire State Building Lit in Orange

Taylor Swift has stepped into a fresh chapter, as she unveiled her 12th studio album titled “The Life of a Showgirl.” The pop icon made the announcement at midnight ET on August 12, and celebrated the moment by illuminating New York City’s Empire State Building in vibrant orange.

As a lifestyle enthusiast, I’m thrilled to share a captivating sight that recently graced my Instagram feed! A renowned landmark posted an image of a radiant structure bathed in orange hues, subtly hinting at the commencement of a new era – a nod to Taylor Swift’s groundbreaking Eras Tour. Over the past few days, Swift has been dropping intriguing clues about her upcoming album, and this stunning building seems to embody the main color theme: an alluring shade of orange! Stay tuned for more exciting updates from the pop sensation!

Taylor Swift announces album with Travis and Jason Kelce

On the New Heights podcast, hosted by her boyfriend Travis Kelce (NFL star) and his brother Jason Kelce, Taylor Swift disclosed ‘The Life of a Showgirl’. A video clip shared on Instagram saw Taylor asking “May I show you something?”, to which Jason replied, “Alright. What’s inside? We have a briefcase, mint green in color, with T.S. engraved on it.

Indeed, Swift affirmatively responded, “That’s right,” as she unveiled her fresh creation titled “The Life of a Showgirl.” TS 12 was the enthusiastic echo from Travis. While the album cover is still veiled, an obscured image in orange and green now graces Swift’s website.

Here’s what we know about The Life of a Showgirl

In this album’s marketing, oranges significantly stand out. In the podcast clip, Swift is surrounded by books with orange covers – these include titles about Jean-Michel Basquiat, Marc Chagall, and Ruth Asawa, all related to modernism and neo-expressionism. Additionally, a silver microphone, a football, and a book on Mark Rothko, renowned for his abstract art with an orange theme, are noticeable in the scene.

On Monday, August 11th, Swift introduced a countdown timer on her site, which concluded at 12:12 a.m. Eastern Time. This countdown showcased an eye-catching orange glitter backdrop with mint green numerals, consistent with the previously unveiled color scheme.

Release date still a mystery

It’s currently undetermined when exactly The Life of a Showgirl will be officially released, but according to Swift’s website and PEOPLE magazine, physical copies are expected to be shipped prior to October 13th. This announcement comes following Taylor Swift regaining ownership of her first six albums – Taylor Swift, Fearless, Speak Now, Red, 1989, and Reputation – from Shamrock Capital in May.

With the Empire State Building illuminated in an orange hue and hints strewn throughout her stage setup, Taylor Swift’s new phase has commenced, sparking excitement among fans as they anticipate the unveiling of The Life of a Showgirl.

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2025-08-12 14:37