As a seasoned crypto investor with a keen eye for trends, I’ve witnessed the ebb and flow of various crypto projects over the years. The recent decline in user interest and engagement in Telegram-based tap-to-earn games has caught my attention, especially given the broader market’s bullish phase.
Crypto games on Telegram that reward players for tapping are experiencing rapid user loss, despite the overall cryptocurrency market currently having a bullish trend.
According to Google Trends, searches for “tap-to-earn” dropped a massive 80% from June to December 2024. This substantial decrease indicates that both gamers and investors might be exploring different sectors within the bustling cryptocurrency industry.
Decline in Tap-to-Earn Games User Interest and Engagement
In the thriving cryptocurrency market, popular Telegram games like Hamster Kombat, Notcoin, and Catizen have experienced significant declines in user numbers. Specifically, Hamster Kombat lost more than 3 million users within a single month, while Notcoin and Catizen each lost approximately 428,000 and 407,000 users respectively, as reported by TGStats.
As a crypto investor, I’ve noticed that the data from on-chain activities tells a somewhat consistent story. The Ton blockchain, responsible for these engaging games, showed over a million daily active wallets in September. However, according to TonStats, this figure dipped significantly below 500,000 by December.
As an analyst, I’ve found some fascinating insights based on a Chainplay survey involving 957 players. It’s worth mentioning that about one out of every six users (17.8%) chose to stop participating immediately following their first airdrop. More importantly, nearly half (50.6%) showed a significant decrease in activity afterward, indicating a potential decline in interest after the initial rewards were received.
As a researcher delving into the realm of gaming development, I’m continually encountering the challenge of keeping players engaged. Interestingly, after receiving free tokens, many gamers tend to depart from the platform. According to Animoca Brands, even the top-performing projects retain merely 60% of their maximum daily active users, with lesser successful projects retaining a meager 25%.
Why Tap-to-Earn Games Are Losing Players
A significant problem persists in these games: repetition leading to burnout. According to Chainplay’s survey, about half of the players cited repetitive tasks as their main reason for leaving. Even with attempts to enhance the user experience, many click-to-earn games stick to basic mechanics, which often lead to player exhaustion.
Furthermore, bigger user communities tend to spread out airdrop benefits, making individuals feel underappreciated. Over half of the polled users indicated their disappointment due to smaller portions received.
Fraud and security concerns also contribute to user attrition. Games like Hamster Kombat have banned millions of accounts for exploiting reward systems. Security risks such as hacking and cheating further discourage participation, with 21.8% of respondents highlighting these issues.
In conclusion, players have expressed frustration due to troubles with withdrawing their rewards, as indicated by 35.9% stating cash-out issues. As retention challenges continue, the longevity of tap-to-earn crypto games hinges on developers resolving these fundamental problems and creating captivating, secure platforms that can attract a wider range of users.
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2024-12-09 02:58