Sydney Sweeney is getting a lot of attention in Los Angeles while showcasing her new lingerie brand, Syrn. The actress, age 28, launched the line last month and has been sharing photos and videos of herself modeling the collection.
A recently surfaced video shows actress Sydney Sweeney wearing a burgundy lace lingerie set while in Los Angeles. In one part of the video, she exits a car, drapes a jacket over her shoulder, and enters the United Artists Theater. The theater’s marquee displays the film “Syrn the Seductress”, with the letters ‘SYD’ highlighted in red – a playful reference to her nickname.
Okay, so the latest from this campaign is giving me classic Hollywood vibes. They shot a new video with Ellen von Unwerth, and it feels like a paparazzi moment from decades ago – Sydney Sweeney leaning against a gorgeous vintage car, shielding her eyes from the flash. She’s rocking a burgundy fur jacket draped off her shoulders and modeling some pretty delicate lingerie – a lace bra for $89, a matching thong for $19, and a garter and belt set for $22. It’s definitely a glamorous, retro feel.
sydney sweeney for syrn 🎥
— cinesthetic. (@TheCinesthetic) March 6, 2026
I recently checked out Syrn’s latest photoshoot, and it’s all about building anticipation – they’re really leaning into that ‘art of the tease’ vibe. The shoot also serves as a launchpad for their new ‘Seductress’ collection, and honestly, it’s a strong introduction. Syrn highlighted this on their Instagram, and it definitely comes across in the imagery.
The choice of Los Angeles as the launch location is fitting, considering the brand previously gained attention with a striking display on the Hollywood sign – it was covered in bras of all colors and sizes. The initial collection from Syrn featured bras in sizes 30A through 38DDD/F, with plans to add size 42DDD soon, and underwear ranging from XXS to 3X. The website’s stock has already largely sold out.
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2026-03-06 11:15