Sydney Sweeney is generating buzz with the latest campaign for her lingerie line, Syrn. The 28-year-old actress and businesswoman showcased a striking new black lace set, embodying the brand’s playful and alluring aesthetic, as described in a recent announcement.
For the photoshoot, Sweeney is wearing a see-through bra and thong with shiny heels. Her hair is styled in loose, flowing waves, creating a dramatic effect. The photos have dark, atmospheric lighting that emphasizes the delicate details of the ‘Seductress’ design from her first collection.
Sweeney played a key role in creating the designs, explaining that Syrn was developed based on her personal challenges with clothing fit and size.
View this post on InstagramA post shared by Ashley (@sweeneysgallary)
As a total cinema lover, I’ve been following Syrn’s marketing campaign – it’s been wild! They’ve done some really daring things, like, remember when they draped bras over the Hollywood sign? It caused a bit of a stir, sure, but honestly, the collection itself has been flying off the shelves. So many pieces are already sold out – it’s been a huge success!
In addition to her work in fashion, Sydney Sweeney is currently involved in several film and television projects. She’s both producing and starring in a historical drama called The Custom of the Country, directed by Josie Rourke, and will appear alongside Leo Woodall, Dominic West, and Rose Leslie. Plus, fans are excited for the third season of Euphoria, which returns in April, and will see her reprise her Emmy-nominated role as Cassie Howard.
She’s also working on two exciting new projects: a romantic drama called Scandalous!, where she’ll play the iconic actress Kim Novak, and a live-action version of Gundam alongside Noah Centineo. Recently, her performance in Christy was celebrated with the Virtuoso Award at the Santa Barbara International Film Festival.
Through her work with Fifty-Fifty Films and her new venture, Syrn, Sweeney is establishing herself as a leading figure in both the entertainment and fashion worlds. She skillfully combines successful acting with building her own businesses, showcasing her talent and drive.
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2026-03-15 21:14