Sydney Sweeney Strips It Back in White Bra for SYRN—and All Eyes Are Watching

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Sydney Sweeney is getting a lot of attention for her new lingerie line, SYRN, in addition to her acting work. She recently posted photos from the campaign, including a picture of a white bra, and fans quickly shared and discussed them online.

The photos showcase the brand’s blend of timeless elegance and contemporary flair, a style that mirrors Sydney Sweeney’s own look.

SYRN, launched in early 2026, made a splash with a memorable publicity stunt – bras were allegedly placed on the Hollywood sign overnight. During the brand’s official launch, Sydney Sweeney explained, “I wanted to create a lingerie brand that truly understands women, rather than just speaking to them.”

She explained that this project is deeply personal, recalling her own uncomfortable experience with bras in sixth grade. That’s why designing for a wide range of body types is so important to her. The line offers forty-four different sizes, focusing on both style and comfort. She emphasized that women are multifaceted, saying, “I’m not one thing, no woman is.” She described her own diverse interests – from working on cars and water skiing to attending red carpet events and relaxing at home with her dogs – to illustrate this point.

Sydney Sweeney for SYRN.

— JumpTrailers (@JumpTrailers) February 24, 2026

Despite a demanding acting career, she’s also a successful entrepreneur. In 2025, she starred in the hit thriller The Housemaid, directed by Paul Feig, which earned over $385 million worldwide. Her performance as a housekeeper with a mysterious background received critical acclaim and cemented her position as a top actress.

Sydney Sweeney has a busy 2026 planned. She’ll be back as Cassie Howard in the third season of Euphoria this April, and will also appear in the live-action Gundam movie for Netflix with Noah Centineo. Plus, she’s starring in a romantic drama called Scandalous, directed by Colman Domingo, where she’ll portray Hollywood icon Kim Novak.

I recently played Christy Martin in a biopic about her life, and honestly, it was a huge challenge! I spent months training like a boxer to get ready for the role. I was so inspired by Christy’s incredible strength and determination, and it really was the most physically and emotionally demanding thing I’ve ever taken on.

Sydney Sweeney consistently proves she’s a talented performer, seamlessly transitioning between projects like designing lingerie, filming action-packed scenes, and tackling challenging roles. Her commitment to genuine work, seen through her brand SYRN and her acting, is clear. With more collections and film releases planned, Sydney Sweeney is poised to remain a prominent figure throughout the year.

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2026-02-25 14:45