Sydney Sweeney, the actress famous for her roles in Euphoria and other recent films, is gaining attention for a different reason: her lingerie line, SYRN. She’s making a splash in the fashion industry with her new venture.
Sydney Sweeney’s new campaign, featured in Vogue, showcases her wearing a matching lace bra and thong. The campaign highlights the brand’s commitment to comfortable and well-fitting lingerie for all body types. In a statement, Sweeney explained she aimed to create a space where women feel confident and empowered, and that’s what the SYRN brand represents.
The campaign gained a lot of attention thanks to a bold move: Sweeney climbed the Hollywood sign and hung bras on it. This dramatic act represented freedom from uncomfortable bras and quickly became a popular topic on social media. ScreenGeek shared a photo of Sweeney wearing the eye-catching lingerie, further increasing the online excitement.
Sydney Sweeney for SYRN – her new lingerie brand.
— ScreenGeek (@RealScreenGeek) March 11, 2026
Sydney Sweeney is balancing her growing fashion brand with several exciting film projects. She’s returning for the sequel to the thriller The Housemaid’s Secret and will play legendary actress Kim Novak in the upcoming biopic Scandalous. Directed by Colman Domingo, Scandalous tells the story of Novak’s relationship with Sammy Davis Jr. and is already generating buzz as a potential awards contender.
Sweeney is growing SYRN by partnering with Amazon to sell to customers around the globe. People in the industry admire her talent for successfully combining artistic vision with business goals. When she’s not working, she enjoys restoring old cars and relaxing with her dogs in Los Angeles.
Whether it’s her daring stunt with the Hollywood sign or her campaign photos, Sydney Sweeney is proving she’s willing to take chances to stand out. Her recent expansion into fashion suggests she’s confident in controlling her public image and building her own brand.
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2026-03-11 18:20