Recently, the limelight surrounding Sydney Sweeney has shifted from her acting ventures to her homemade soap in bathwater, generating quite a stir instead.
The actress from Euphoria has addressed the backlash concerning her latest venture, Sydney’s Bathwater Bliss – a special collection of soaps enriched with her personal bathwater.
As a passionate movie buff, I must share my thoughts on the instant sell-out of the soap collaboration with Dr. Squatch. Initially launched exclusively for men, it sparked a wave of criticism online. However, I firmly believe the backlash was born from a sexist double standard. After all, why should products targeted at one gender be any less appealing or necessary than those designed for another? It’s high time we challenge such antiquated norms and embrace inclusivity in all aspects of our lives, even soap!
She shared with The Wall Street Journal that it was primarily the females who were commenting on the topic, which she found intriguing. They seemed to be quite fond of the concept of Jacob Elordi’s bathwater, she noted. Interestingly, when her Euphoria co-star launched a candle themed around bathwater for the movie Saltburn, there was significantly less controversy surrounding it.
“Sweeney was pointing out an inconsistency,” he explained, observing that items marketed as bath products for men were frequently regarded as entertaining or trendy marketing ploys, while her own product faced ridicule. However, surprisingly, the source of sexism is not men, but women themselves.
Initially, Sweeney tantalized the product on Instagram by posting content that elaborated on the soap’s attributes. In a playful tone, she penned, “You were curious about the water I bathed in after the @drsquatch commercial… so now it’s here!” Introducing “Sydney’s Bathwater Serenity” – an authentic, limited-edition soap concocted using my very own bathwater.
View this post on InstagramA post shared by Dr. Squatch (@drsquatch)
The article further detailed the distinct fragrance of the soap, combining the fresh scents of pine, Douglas fir, and earthy moss with a hint of Sweeney’s personality. This new campaign is an extension of her popular Dr. Squatch ad from October last year, where she humorously addressed “naughty boys” while relaxing in a bubble bath.
At 25 years old, Sweeney isn’t new to handling public sentiments. Previously, she’s encountered scrutiny over marketing initiatives and digital trends. Instead of brushing off the ‘bathwater controversy’, she decided to confront it head-on.
She’s bringing focus to the apparent disparity in societal responses to her product versus those of male counterparts, suggesting a potential double standard in popular culture regarding the endorsement and branding of celebrities.
The actress pointed out the widespread popularity of Jacob Elordi’s candle resembling bathwater, a sensation on social media without significant criticism in return.” or simply, “She highlighted the massive interest in Jacob Elordi’s ‘bathwater-like’ candle, with minimal negative reactions.
In spite of some negative feedback, the soap has sparked enthusiasm amongst its followers. Sweeney’s lively method for promoting the product, blending wit with her unique identity, transformed what might have been a public relations predicament into a viral advertising triumph.
Spurred by some criticism, the soap has ignited fan interest nonetheless. Sweeney’s engaging marketing strategy, which fused humor and personal touch, transformed a potential PR crisis into a runaway viral marketing victory.
Fan reactions encompass a variety of humorous memes, witty comments, and immediate pre-orders, demonstrating that enthusiasm and loyalty frequently overshadow critique.
Speaking of my journey beyond acting, I’m wholeheartedly immersing myself in creativity and self-expression, extending even to the most ordinary aspects like choosing my bathwater. It’s a testament to my ongoing endeavor to let my individuality shine through every facet of life.
According to her statement to The Wall Street Journal, it appears she intends to disregard criticisms while embarking on her upcoming major project.
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2025-08-22 11:44