Superman Merch Explosion Ahead of James Gunn’s New Blockbuster Film

Warner Bros. Discovery has launched a worldwide collection of merchandise inspired by Superman, ahead of the upcoming Superman movie slated for release on July 11, 2025. These items coincide with DC Studios’ initial feature in the revamped DC Universe, which is written and directed by James Gunn.

The assortment spans various categories including toys, clothing, household items, and pet gear, boasting more than a hundred collaborative partnerships in licensing.

Toys & Collectibles

Fans will find figures, plushes, and playsets inspired by Superman. Highlights include:

  • Spin Master: Flying Krypto and Kaiju Slime Battle Set
  • Mattel Imaginext: Superman Kaiju Clash
  • McFarlane Toys: Characters from the new film
  • Funko: Pop! figures for Superman, Lois Lane, Lex Luthor, and more
  • Squishmallows & Jazwares: Superman-themed plushes
  • S.H.Figuarts (Bandai): New Superman action figure coming soon
  • Build-A-Bear: Superman costume bear

Apparel, Accessories & Footwear

Brands are releasing Superman gear for all ages, including:

  • Fossil, Accutime, Alex and Ani: Watches and jewelry
  • Manly Bands, Enso Rings, Loungefly, Lids, New Era: Accessories and headwear
  • Reebok x Superman (Walmart Canada): Graphic tees, hoodies, joggers
  • Lucky Brand, GAP, Hot Topic, BoxLunch: Fashion lines featuring classic and film-inspired Superman designs
  • George Hats, PSD Underwear, Komar, RSVLTS, Heroes & Villains: Expanded clothing ranges

Publishing

Superman fans will get new books, including:

  • Welcome to Metropolis: The Prequel Junior Novel (Random House)
  • Krypto: Hero In Training (Little Golden Book)
  • Superman: The Art and Making of the Film (Abrams)
  • Updated Superman: The Definitive History (Insight Editions)

Home & Lifestyle

Products bring Superman to the kitchen, office, and more:

  • Ferris Wheel Press: Fountain pen and ink collection
  • Paladone, Dalstrong, Hallmark, Monogram, Homesick: Decor, lighting, and themed kitchenware
  • Open Road Brands: Indoor and outdoor wall signs
  • Pottery Barn Kids: Back-to-school gear
  • Kyte Baby, Bums & Roses, Posh Peanut: Infant apparel and accessories

For Pets

Krypto’s debut means pet gear is in focus:

  • DC Shop: Leashes, bowls, collars
  • Pets + People, Sassy Woof: Toys and apparel
  • Rubies: Krypto cape and collar

Costumes

I’m thrilled to share that I’m part of the excitement as Rubies unveils a line of costumes inspired by iconic films for characters like Superman, Mister Terrific, Hawkgirl, and Green Lantern Guy Gardner. These outfits are available in sizes suitable for both kids and adults.

Food & Beauty

  • Keebler: Superman Fudge Stripes cookies with Strong Berry flavor
  • House of Sillage: A new Superman fragrance inspired by strength and confidence

The Film

In this new adaptation, David Corenswet takes on the role of Clark Kent, with Rachel Brosnahan portraying Lois Lane, while Nicholas Hoult steps into the shoes of Lex Luthor. The movie is set to debut in U.S. cinemas on July 11, and it will open internationally on July 9.

Under the direction of James Gunn and co-produced with Peter Safran, this film marks the beginning of a fresh chapter in the DC Universe. The talented ensemble features Nathan Fillion, Isabela Merced, Edi Gathegi, among others.

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2025-06-03 22:32