In the arid expanse of the stock market, where fortunes are plowed like wheat and droughts come unannounced, Sterling Investment Management sowed a new field. On October 20, 2025, they filed with the SEC a purchase of 21,079 shares of PepsiCo, a transaction valued at nearly $3 million. It was not a gamble, but a calculated step-a man with a hat pulled low, trudging through the dust of Q3 2025, eyes fixed on the horizon.
The Dust of Capitalism
This stake, 1.8% of Sterling’s $166.48 million in reportable U.S. equity assets, was no accident. It was a deliberate act of faith in a company that has weathered decades of storms, its roots deep in the soil of convenience and thirst. PepsiCo, with its $92.37 billion in trailing revenue and a dividend yield of 3.62%, is not a sapling but an oak-broad-leafed, gnarled, and stubborn. Its branches stretch across snacks, beverages, and the quiet desperation of consumers who crave something sweet to forget the day.
The Ledger of the Land
Sterling’s portfolio, like many in these times, is a patchwork of securities. Vanguard Mortgage-Backed Securities ETF holds 9.1% of its assets, Berkshire Hathaway Class B another 9.0%. Gold, T-Bills, and S&P Global follow, each a thread in the tapestry of capital. Yet PepsiCo, now their 19th-largest holding, stands out-a lone cactus in a desert of paper gains. Its share price, $153.64, had fallen 12.2% in a year, trailing the S&P 500 by 24 points, yet Sterling saw in it the promise of rain.
The River of Dividends
PepsiCo’s dividend, steady as the Colorado’s flow, grows by 6% annually. Over five years, its stock has circled back to its starting point, rising 2% each year. But after a 30% plunge from its peak, the market’s appetite for risk turned fickle. Sterling, with the patience of a farmer, planted here. They knew the land-$200 billion in market cap, a global distribution network that hums like a well-tuned engine. To them, Pepsi is not a stock but a covenant: a promise of stability in an age of fire and ash.
The Fool’s Reflection
For the small investor, the one who measures success in grocery bags and retirement dates, PepsiCo is a quiet refuge. It offers no fireworks, no moonshots. Only the slow, sure drip of dividends and the comfort of a name etched into the collective memory of the world. Sterling’s bet is not for the dreamers chasing tech unicorns, but for those who understand that sometimes, the greatest wealth is the ability to sleep through the night.
Glossary
13F reportable assets: The SEC’s ledger of institutional holdings, a census of capital.
Assets under management (AUM): The weight of money entrusted to others.
Dividend yield: The harvest reaped for tending the field.
Trailing: The shadow of past performance.
Consumer defensive sector: The last line of defense in an economic war.
Fund holding: A stone in the mosaic of investment.
Position size: The measure of courage in a sea of uncertainty.
Stake: A claim in the kingdom of paper.
TTM: The four seasons of a company’s life.
Distribution network: The veins of commerce, pulsing with goods and greed.
And so, in the dry bed of the market, PepsiCo’s roots hold firm. The river may not roar, but it flows. 🌾
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2025-10-27 22:53