Solana’s Marketing Mishap: When Trying to Be Cool Goes Horribly Wrong

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Solana’s Marketing Mishap: When Trying to Be Cool Goes Horribly Wrong 🤦‍♂️

Solana’s Marketing Mishap: When Trying to Be Cool Goes Horribly Wrong

Solana, the blockchain platform, just tried to be cool and ended up being a hot mess. They released an ad titled “America is Back—Time to Accelerate” that was meant to promote their tech, but it was more like a trainwreck 🚂

The ad was a young guy talking about tech and gender, but it was like they took every cliche from the past decade and mashed them all together into a big ol’ mess 🤯

Controversy Ensues 🚨

The crypto community was not having it, and they let Solana know it. Industry figures and viewers alike called out the ad for being divisive, politically charged, and just plain off-putting 😷

“Peak Trumpism vibes, the easiest shots, and about zero creativity. This might be Solana’s least inventive ad ever. They went for attention over EVERYTHING, and well… mission accomplished, I guess,” a user on X remarked.

Even the Base blockchain community got in on the action, arguing that Solana’s ad was pandering to a specific group and failed to reflect the inclusive nature of blockchain 🤝

“This new Solana ad misses the mark so much. Offensive, cringe, and pandering. Base is for everyone. Solana co-opted the ‘is for everyone’ phrase last week too. This ad shows there’s still a long way to go in truly embracing that ethos,” stated Aneri, a product lead at Base.

Solana tried to delete the ad, but it was too little, too late. The damage was done, and the community was still salty about it 🤬

“Took them 9 hours to delete it. Also, all the major players in the Solana ecosystem suddenly deleted their tweets promoting/supporting the ad and RT’d and liked takes about it being bad. They rolled it back because it hurt their business, not because they thought it was wrong,” Adam Cochran noted.

And if that wasn’t enough, Solana’s token price took a hit, dropping almost 4% over the last 24 hours 📉

But hey, at least Solana learned a valuable lesson: don’t try to be cool, just be good 🙃

“Almost as cringe as thinking a bad ad from Solana would make anyone suddenly care about Base,” one user quipped.

And finally, Solana’s decentralized nature was brought up as a point of contention. But let’s be real, folks, decentralization doesn’t mean you can just do whatever you want and expect everyone to be okay with it 🤷‍♂️

This controversy raises some bigger questions about the fine line between marketing and ideology. Can a blockchain platform be both commercial and neutral? 🤔

As Solana celebrates its fifth birthday, they’re looking to the future and speculating about their “iPhone moment” in the next five years 📱

“Solana has come a long way in the last five years, but in another five, Solana could be unrecognizable – and not in a bad way…In the next five years, Solana is about to have its own iPhone moment,” Chung told BeInCrypto.

But for now, Solana’s got some damage control to do 🚧

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2025-03-18 11:33