Rumble’s stock did the cha-cha, but was it a genuine dance or just a corporate shuffle? The video-streaming underdog (RUM) hit a 16% spike after announcing a partnership with Perplexity AI, a company that’s basically the human equivalent of a search engine with a PhD in existential dread. Meanwhile, the S&P 500 yawned like it was watching a PowerPoint presentation on why 2023 was “meh.”
Deepening Integration with AI
After hours, Rumble dropped a press release that sounded like a LinkedIn post written by a robot who’s never used social media. They’re teaming up with Perplexity AI to “enhance content discoverability,” which is just corporate jargon for “we’re trying to stop users from fleeing to YouTube.” The plan? Soup up Rumble’s search function and bundle Perplexity Pro into a subscription. Because nothing says “innovation” like charging users twice for the same thing.
The press release claimed this would “address a fundamental product challenge in digital video: helping users discover relevant content.” Which is like saying, “We’re solving the problem of people not wanting to watch cat videos.”
Gradual Uptake
Rumble didn’t spill the beans on the financials, which is standard for companies that don’t want to reveal if they’re actually making money. The integration will happen in “stages,” because nothing says “transparency” like a vague timeline. But hey, if this partnership turns Rumble into the next TikTok, who are we to question the alchemy of AI and ambition? (We’re the ones who’ll be stuck with the stock if it crashes, but that’s a different story.)
At this point, Rumble’s move feels like a corporate version of a reality TV show-everyone’s excited, but no one knows if it’s real or just a script. And let’s be honest, if Perplexity AI’s “answer engine” can’t even explain why the stock went up, we’re all just guessing. Which, honestly, is the same thing we do every day. 🤖
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2025-10-04 02:59