Robert Downey Jr. Refuses to Let Hollywood Use His Likeness for AI

As a fan who has grown up with the Marvel Cinematic Universe, I wholeheartedly support Robert Downey Jr.’s stance on the use of AI to replicate actor’s likenesses. Having witnessed his transformative portrayal of Tony Stark/Iron Man over the years, it’s heartening to see him championing for artist rights in this digital age.


To audiences of film lovers, Robert Downey Jr. is a cherished figure, arguably even the most revered one following a decade portraying Iron Man. However, now that he’s won an Oscar, he’s taking on a new role as a champion – this time against corporations leveraging AI to mimic actors’ appearances, particularly his own. In a recent interview on the Kara Swisher podcast and reported by Variety, Downey discussed various topics including his work in the upcoming Broadway play “McNeal”, which critiques AI industry leaders such as OpenAI CEO Sam Altman. During the conversation, Downey expressed his intention to take legal action against any future executives who aim to replicate his likeness.

Essentially, Robert Downey Jr. (RDJ) objects to the use of artificial intelligence (AI) or deepfake technology to recreate his image and acting performances. This issue has been raised, particularly in relation to actors who are no longer alive. For instance, this year saw the digital resurrection of actor Ian Holm’s likeness for a significant role in Alien: Romulus. However, it’s worth noting that Holm passed away before production began on Romulus, and while his estate granted permission, we can only speculate about what Holm himself would have thought.

Regarding Robert Downey Jr., there’s no doubt about him. However, he has made it clear that he doesn’t desire to be involved further. Swisher questioned whether he feels apprehensive about his image being utilized, such as in potential future Marvel productions. Downey replied:

I’m confident that my character’s essence won’t be taken over by others since a small group of individuals in charge are responsible for all decisions. I trust them implicitly not to manipulate my character in such a manner, whether I am present or not.

In response to queries about future leaders, he expressed, “Allow me to clarify that I plan to take legal action against all prospective executives, merely on the premise.” When Swisher suggested he wouldn’t be around to see it, the actor was swift to respond. “Rest assured, my law firm will remain vigilant and active.

As a gamer, I’ve come to realize that surrendering control over my own digital identity could become an increasingly treacherous path as this matter evolves. In the epic battles of 2023 between unions like SAG-AFTRA and the WGA, one key battlefront was the studios refusing to replace human actors and writers with artificial intelligence. While these digital doppelgangers may not be people in the traditional sense, they’re undeniably cheaper alternatives. It’s going to take influential voices like Robert Downey Jr. standing up against it to prevent an AI-dominated future.

Kyle Anderson serves as the Senior Editor at TopMob, where he’s also the host of the weekly podcast, Laser Focus, which delves into pop culture. His movie and television reviews are available here. You can keep up with him on Instagram and Letterboxd.

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2024-10-29 21:02