At the moment, there’s an intriguing development surrounding Ethereum (ETH). Smaller, less recognized corporations are now incorporating Ether, the native token on Ethereum blockchain, into their financial assets as part of a novel approach to boost their stock market worth. So far, this strategy seems effective.
Over the past month, shares for SharpLink Gaming (SBET) have surged an astonishing 150% (as of July 18). Given the significant attention garnered by its innovative crypto strategy, it seems likely that other companies will be drawn to SharpLink Gaming as well.
The Ethereum treasury company model
In just a blink of an eye, I find myself standing tall amongst giants as SharpLink Gaming claims the crown for the world’s largest corporate owner of Ether coins! With a staggering 280,706 coins in our possession, we’re sitting pretty on a fortune worth approximately $960 million at today’s prices. To give you an idea of just how significant this is, even the esteemed Ethereum Foundation doesn’t hold as much Ether as I do! The speed at which we’ve grown has left me absolutely thrilled and eager to see what the future holds for us in this exciting digital frontier!
Around early July, SharpLink Gaming managed to gather over $400 million as their Ether reserve. Following their recent investment in mid-July, they still hold approximately $250 million for future acquisitions. Therefore, it’s quite possible that we’ll be hearing more updates from SharpLink Gaming soon.
If the idea of this strategy seems reminiscent, it’s because the Ethereum treasury company model mimics the Bitcoin (BTC) treasury company model initially established by Strategy (MSTR), formerly known as MicroStrategy. In essence, instead of utilizing operational cash for cryptocurrency acquisitions, they access funding from capital markets. Once secured, they engage in a frenzy of crypto buying.
As long as the value of cryptocurrencies keeps rising, everything functions smoothly. This strategy has proven effective with Bitcoin, as its price (with minor exceptions) has generally risen over the past two years. The same could potentially apply to Ethereum, which experienced a 7% increase in 2025 (as of July 18), following a year primarily marked by losses. Whether Ethereum can match Bitcoin’s performance, which saw a 30% rise during the same period, remains uncertain.
The growth of Ethereum treasury companies
At the moment, merely a select few publicly-traded corporations have embraced this particular strategy. Among them are Bitmine Immersion Technologies (BMNR) and Bit Digital (BTBT), both of which made the switch in June.
With the foundations set, it’s clear why other businesses might feel inclined to join in. Currently, Ether costs around $3,600, making it less costly to attract investment compared to Bitcoin, priced at approximately $120,000. This lower financial hurdle is probably more appealing for smaller companies that have fewer resources to tap into the capital markets.
Should you invest in Ethereum treasury companies?
Currently, I find myself ambivalent towards SharpLink Gaming, a company that not only offers gaming services but also partners with sports betting bookmakers and online casinos. Take a peek at this chart, and you’ll understand why I believe it might be a precarious venture.
2025 rolled around, and my beloved company’s stocks seemed stuck on a treadmill, refusing to budge no matter what we tried. That was until an exciting opportunity presented itself: diving into Ethereum investments!
Frankly, I’m not particularly excited about Bitmine Immersion Technologies. However, having Tom Lee, the acclaimed investment strategist from Fundstrat, as its chairman does provide it with a strong network to attract more investors and secure additional funding.
It’s puzzling to see a Bitcoin mining company purchasing Ether. This action seems illogical to me. Similarly, it raises questions about Bit Digital as they shut down their Bitcoin mining activities. One might wonder how someone can promote Ethereum when the essence of who they are is deeply tied to Bitcoin?
Day by day, I find myself growing more admiring of Strategy, and here’s why: Michael Saylor, the founder and executive chairman of his firm, although occasionally excessive in his prognostications, is a passionate advocate for Bitcoin. To me, it seems as though he never stops contemplating Bitcoin – from dawn till dusk. This quality makes him an ideal candidate to lead a crypto treasury company.
Before investing in a company associated with Ethereum’s treasury, it is crucial to thoroughly research and verify the details. Keep in mind that only a few might prove to be valuable long-term investments worth considering.
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2025-07-20 12:19