Hold on a moment, let me adjust my trousers for this bit… The youngsters are savoring the dill juice on TikTok! In October last year, Dua Lipa sparked a social media craze by combining diet soda with pickle juice. During the viral trend, Claussen promised fans that if they showed enough enthusiasm, it would launch a new product called Just the Brine, which is precisely what it implies. And true to their word, the company is now releasing this product. Claussen has announced that it will celebrate St. Patrick’s Day, our greenest (and most drinkable) holiday, with bottles of pickle juice that can serve both as a mixer and a hangover remedy.
Claussen proposes a unique experience for pickle enthusiasts, where they can “preserve the pickled taste by night and revert to an unpickled state by morning” using this juice. Although these terms may not typically convey anything, they will with Just the Brine. These special, eight-ounce bottles contain just the brine (that’s the key!) without any real Claussen pickles.
As a fan, I’ve been pondering what to do with an empty pickle jar – it’s a matter of personal preference, really. However, Claussen suggests that their briny concoction can be quite versatile. It can spice up your nighttime mixers with its tangy zest, or in the morning, it could serve as a natural electrolyte boost, providing a refreshing twist to your daily routine!
Alright. Alright.
For those with a penchant for pickles or an unusual appetite, or if you have personal matters you’d rather keep private, Just the Brine will be up for grabs starting March 14th. Six-packs can be found on GoPuff in New York, Chicago, and Boston. Claussen selected these cities because they celebrate St. Patrick’s Day with great enthusiasm. Residents might also appreciate this product as it serves both as a mixer and a hangover remedy, making the drinking experience more seamless.
People living in cities not joining the celebration can alternatively check out www.claussenjustthebrine.com instead. Here, they’ll find an opportunity to purchase a duo pack. Make sure to visit the site this coming Friday as they will only be available for a limited time, while supplies last.
Unless they gain massive popularity online, it’s hard to predict if pickle juice will be a fleeting trend or an iconic food for future generations. However, with today’s youngsters, you never know! Now, I think I can pull up my trousers again.
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2025-03-13 17:32