Paramount And Mattel Strike Multi-Year Teenage Mutant Ninja Turtles Licensing Deal

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Paramount and Mattel are teaming up in a new, long-term deal to create more toys, games, and collectibles based on the popular Teenage Mutant Ninja Turtles franchise.

Mattel will create and sell a variety of Teenage Mutant Ninja Turtles products starting in 2027, as part of a new deal.

A wide range of new products – including action figures, playsets, vehicles, games, collectibles, and role-playing items – are now available at stores around the world.

New Toys Tied To Upcoming TMNT Movies

This agreement also complements Paramount’s future movie plans. Mattel will create new toys and products based on the upcoming animated sequel, Teenage Mutant Ninja Turtles: Mutant Mayhem 2, which is set to come out in 2027.

A new Teenage Mutant Ninja Turtles movie, combining live-action and computer animation, is scheduled for release in 2028, and merchandise related to the film is already in development.

What Mattel And Paramount Are Saying

Mattel’s Roberto Stanichi, Executive Vice President and Chief Global Brand Officer, praised Teenage Mutant Ninja Turtles as a hugely successful entertainment franchise. He stated that this collaboration is an important development for both Mattel and the TMNT brand, allowing it to stay relevant for today’s audiences.

According to Stanichi, Teenage Mutant Ninja Turtles is a hugely successful franchise, and Mattel is thrilled to team up with Paramount on this beloved property. He believes the Turtles have remained popular for so long because they continue to appeal to new audiences, and Mattel is eager to introduce them to a new generation.

According to Josh Silverman, who leads global products and experiences at Paramount, the Teenage Mutant Ninja Turtles have a strong and lasting connection with fans worldwide. Paramount is focused on continuing to grow the brand in many different ways, reaching fans through various products and experiences.

As a lifelong fan, it’s amazing to see how much staying power the Teenage Mutant Ninja Turtles have! According to Silverman, the team really understands how connected people are to this franchise. They’re committed to finding new and exciting ways for us to experience the Turtles – whether it’s through movies, games, or toys – and they’re especially excited about partnering with Mattel to take things to the next level. It sounds like they want to keep the Turtles relevant for fans old and new, and I, for one, am thrilled about that!

A Franchise With Decades Of History

Teenage Mutant Ninja Turtles began as a small, independent comic book created by Kevin Eastman and Peter Laird in 1984, but it has since become a hugely popular franchise known around the world.

This popular franchise includes comic books, television shows, hit movies, video games, live events, and a wide range of merchandise, resulting in billions of dollars in sales over the years.

Part Of A Larger Paramount Strategy

This announcement also emphasizes the continued partnership between Mattel and Paramount Products & Experiences, building on their existing work with various popular franchises from Paramount’s collection.

This agreement happens as Paramount continues to work with Skydance, and is part of a larger effort to maximize popular content across movies, television, and merchandise.

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2026-02-11 01:03