Sweetgreen: A Wilted Promise

The restaurant trade. A battlefield of flimsy margins and fickle appetites. Barriers to entry are low, yes, but so is loyalty. Every corner holds a new establishment, each vying for the shrinking coin of the worker. Sweetgreen, it must be conceded, has identified a sliver of demand – the illusion of health, packaged at a premium. They sell not merely salads, but a feeling. A fleeting respite from the grease and salt that define most meals.








