
The tale began, as so many modern transactions do, with a pronouncement on X (formerly known as Twitter – a name change as unnecessary as painting stripes on a zebra). Shai Wininger, Lemonade’s chief executive, declared an intention to integrate Tesla’s in-car data with their own systems. A clever idea, really. Gather data, assess risk, and sell insurance. The usual dance. He proposed, with a characteristic flourish, insuring those ‘FSD miles’ for almost nothing. Investors, it seems, were unimpressed. A fall of 8% ensued. A lesson, perhaps, that free money is a myth perpetuated by magicians and politicians.