IYK vs. PBJ: A Matter of Staples and Speculation

Both ETFs, you see, are built on the premise that people must eat, drink, and maintain a basic level of hygiene. It’s a fairly safe bet, historically speaking. But the devil, as always, is in the details—and, in this case, the expense ratios. The question isn’t simply what people buy, but how efficiently you can profit from their predictable behavior.






