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Over the past year, Birkenstock’s stock has been all over the place. It’s like watching a person trying to keep their balance while crossing a tightrope strung between two uncomfortable truths. As of this writing, the stock is down about 8% over the last 12 months. However, it’s also surged by 15% from where it stood a year ago. It’s been a classic rollercoaster—rising as much as 15%, then plunging 34% from its 52-week highs. One might call it a volatile year for investors, but let’s face it, that’s a euphemism for the kind of uncertainty we all try to avoid on a Sunday afternoon when we realize we forgot to buy milk.

In this vast, trembling universe of digital commerce, Etsy—once a symbol of hope for the artisan soul—finds itself entangled in a relentless struggle against the erosion of its own vitality. As sales diminish—those fleeting spirits slipping through mortal grasp—one sees an echo of our human condition: the fragile, transient nature of progress. The gross merchandise sales, a measure of collective longing and labor, have declined by 4.8%, even after excising Reverb, a ghost from the past that no longer bears weight. The active buyer—once a steadfast pilgrim—has diminished by 3.4%, leaving behind a wake of abandoned carts and aspirations. The sellers, those willing to bleed for craft and commerce alike, retreat by 7.8%, ensconced in an existential crisis of relevance.

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Dan Ives is no mere analyst; he is a maestro orchestrating the cacophony of technology. His name, now etched into an ETF, carries the weight of a thousand earnings calls and the flicker of a dozen televised debates. Yet his true genius lies not in his wardrobe’s vibrancy but in his ability to distill chaos into clarity. The Dan Ives Wedbush AI Revolution ETF, born from the Solactive Wedbush Artificial Intelligence Index, is his latest opus—a portfolio of 30 names, handpicked and reborn every six months, like a garden pruned for the coming frost.

First up, we have SoundHound AI (SOUN), which creates voice AI products for businesses trying to make us talk to computers instead of humans (I mean, same). They offer AI solutions for everything from hospitality to healthcare, all the way to in-car systems that make your vehicle feel like a reluctant, judgmental therapist. As of today, 13,000 restaurants use SoundHound’s voice-powered ordering. Because who doesn’t want their pizza to be just a little less human?

Among the contenders, we find a peculiar little outfit called Quantum Computing Inc. (QUBT). But, and this is where things get delightfully complicated, the company is not, as one might assume, a pure-play on quantum computers. Oh, no! Instead, it’s based on light-based technology—photons, those elusive little particles of light that are, as one might say, “a jolly clever tool” for achieving high computing performance. This, dear reader, is the stuff that makes the company rather intriguing.