Bubbles and Bottom Lines: A Refreshing Look

PepsiCo, bless its heart, tries so very hard. It’s a bit like a slightly over-enthusiastic apprentice wizard attempting to summon a decent profit margin. It offers a dividend yield that, on the surface, looks a bit more generous than Coca-Cola’s. A shiny bauble to distract you from the fact that it’s been raising those payouts faster simply because it started from a lower base. Like building a tower on quicksand; you might get it higher faster, but you’re still building on quicksand.








