Opendoor: A $10 Gamble?

Nejatian calls it Opendoor 2.0. It’s essentially the same idea – buy houses, fix them up, sell them – but with a fresh coat of paint and a slightly desperate energy. They’re trying to go more ‘direct to consumer,’ which is fancy talk for ‘begging people to sell us their houses.’ More flexibility for sellers, they say. I say, everyone loves options, especially when they’re trying to offload a property before the market decides to completely implode. The shift is toward volume. They want to flip houses quickly, not spend months agonizing over bargain bins. Which, frankly, feels a little… sensible. It’s a bit like admitting the original plan was slightly unhinged.







