
SoFi began, as these things often do, with a modest ambition: student loans. It has since metastasized into a “one-stop shop” for financial services, offering everything from mortgages to estate planning. A commendable breadth, perhaps, but one wonders if the modern consumer truly desires a single entity to manage their entire financial life. Still, the appeal to the younger generation – Millennials and Gen Z, those creatures of habit and impulse – is undeniable. They flock to convenience, and SoFi provides it, albeit at the cost of a certain… elegance. The acquisition of Galileo, a payment processor, and the establishment of a direct bank, are further steps in this relentless pursuit of ubiquity. At the end of 2025, they boasted 13.7 million members, a number which, while impressive, says more about the state of modern finance than about SoFi itself. Galileo, meanwhile, quietly hosts nearly 160 million accounts, a figure which suggests a degree of competence, if not inspiration.