Ford in Europe: Honestly, What Did They Expect?

It’s a classic case of overconfidence, if you ask me. They thought they could just transplant the American car experience onto a continent that, shocker, has its own ideas. Passenger vehicle demand was weak? Well, maybe the cars weren’t good. EV adoption slower than anticipated? Maybe people don’t want to pay a fortune for something that still requires a charging station search that feels like a scavenger hunt. And then these Chinese EV makers come along, offering something decent at a price that doesn’t require a second mortgage? It’s not a mystery, it’s basic economics. The whole thing is just… irritating. Like when someone cuts you off in line. Unacceptable.








