SoFi’s Ascent: A Fleeting Miracle?

SoFi, you see, aspires to be a bank for a new age. Its CEO, Anthony Noto, proclaims it destined to join the ranks of the top ten financial institutions in the United States. A bold claim, and one that echoes with the hubris of so many who have dared to challenge the established order. They boast of capturing market share, adding a million new accounts in the last quarter of 2025 – a figure that sounds impressive until one considers the sheer number of accounts lost to apathy, to disillusionment, to the inevitable march of time. Revenue, too, is increasing at a “fast pace,” though one wonders if this pace is sustainable, or merely a frantic sprint towards an uncertain horizon.







