IMAX: A Flicker in the Darkness

Their gross box office was $1.28 billion. A lot of dollars. They think it will be $1.4 billion next year. More shuffling. The stock has tripled in two years. Which is… something. Most things triple eventually, if you wait long enough. Even sadness. The movie theater business isn’t exactly thriving, but IMAX is doing okay. People say they’re more likely to see a movie if it’s on IMAX. Seventy-six percent, they claim. A statistic. Probably true. Or not. It doesn’t really matter, does it?







