Procter & Gamble: A Dividend’s Quiet Persistence

The modern investor, alas, seems to believe diversification is merely the frantic scattering of seeds upon barren ground, hoping something will sprout. A sensible approach, perhaps, but one lacking in…poetry. A true diversification, I submit, requires a ballast—a steady, dependable presence against the prevailing winds of fortune. And a company’s capacity to consistently return capital to its shareholders—to offer a modest, reliable return—is, in these turbulent times, a virtue bordering on the heroic.







