Peloton’s Rough Ride: A Q2 Postmortem

Peloton unveiled its fiscal Q2 results, which, naturally, encompassed the all-important holiday shopping season. You’d think a company selling $2,000+ bikes would be immune to seasonal pressures, but apparently not. They missed analyst estimates on both revenue and earnings, which, in the corporate world, is the equivalent of showing up to a black-tie gala in sweatpants. Revenue declined by almost 3% year-over-year to $656.5 million. Membership rolls are shrinking – down 6% to 5.8 million – and paid subscriptions are following suit, down 7% to under 2.7 million. It’s a bit like watching a treadmill slowly lose power.







