Splitting Pennies & Silly Shares

They call it a ‘stock split’, you see, and it sounds terribly important. But really, it’s just a bit of financial trickery. Like rearranging the sweets in a jar – you still have the same amount, but it looks bigger. Investors, bless their cotton socks, get all giddy about it. They imagine it’s a sign of booming business, or that the company is suddenly being generous. It’s usually neither, I assure you.








