A Curious Ascent: Monster Beverage in the New Century

Yet, a most peculiar anomaly has emerged. The true champion of this new century, the stock that has quietly, almost stealthily, outperformed them all, is not to be found in the silicon valleys or the digital clouds. It is a beverage company, and not one of the established, venerable names – not Coca-Cola, nor PepsiCo. A quiet player, almost overlooked, has risen to an astonishing height. A most unexpected victor, indeed.








