Lucid’s Calculated Leap (and Tesla’s Mildly Alarming Plunge)

Both companies seem to have identified the same potential goldmine: markets where people haven’t quite grasped the brilliance of electric cars yet. India and Saudi Arabia, for example. It’s a bit like discovering a planet inhabited solely by people who’ve never tried tea – a massive, untapped market. However, the way they’re approaching these markets is where things get interesting. Tesla, it seems, has opted for the ‘ship it and see’ method, while Lucid is attempting something… more considered. (More considered often involves digging a very large hole and hoping something useful turns up, but let’s not dwell on that.)





