
Now, Novo Nordisk proposes a course correction, a strategic recalibration anchored, in part, to the advent of an oral formulation of Wegovy. Approved late last year and recently launched, this iteration is presented not as a replacement for the established injectable, but as an expansion of reach—a calculated maneuver to encompass those repelled by the needle, burdened by the exigencies of cold-chain storage, or simply deterred by the visible mark of intervention. It is a broadening of the net, a tacit acknowledgment that the path to widespread adoption is paved with convenience, and, let us not forget, a more palatable price point for those operating outside the shelter of comprehensive insurance.