Ford: A Decade Hence (Or, The Persistence of Pistons)

However, and this is where things get interesting, it hasn’t exactly set the market alight. A total return of 86% over the last decade (as of February 24th) is… respectable, in the same way a slightly damp squirrel is respectable. Compared to the S&P 500’s rather exuberant 300%, it’s more a gentle amble than a sprint. So, the question isn’t just where will Ford be in ten years, but what will it be, and will it still recognise itself?






