Wendy’s: A Stock Market Schmaltz

Let me tell you, no fewer than ten analysts decided Wendy’s was suddenly less appetizing than a week-old bagel. Ten! That’s a whole minyan of pessimism. And these weren’t just any analysts, mind you. We’re talking about the big kahunas at Goldman Sachs and Morgan Stanley. Christine Cho at Goldman lowered her target from $8 to a measly $7—practically pennies, folks!—while still advising folks to sell. Sell! The nerve! Brian Harbour at Morgan Stanley did the same, snipping his target to $8. It’s like they’re all auditioning for a role in a tragic play.







