Splitting Pennies & Peculiar Profits

A stock split, you see, is simply a cosmetic adjustment. It doesn’t change the actual value of the company, not one little bit. It’s like painting a donkey purple – it’s still a donkey, but it’s a rather more noticeable donkey. They come in two flavours: forward and reverse. Investors, being rather predictable creatures, prefer the forward ones. These make the shares cheaper, allowing more little people to buy a sliver of the pie. A perfectly sensible notion, if you ask me.






