Broadcom’s Surprising Ascent: A Corporate Maze of AI and ASICs

The company’s AI endeavors have contributed to its recent gains, largely due to its ASIC (application-specific integrated circuit) business. Several of the largest cloud providers and AI companies are now relying on Broadcom’s custom chips to complement their own in-house AI chip development. Following Thursday’s announcement of a new, large ASIC customer, analysts responded predictably by raising their price targets for Broadcom. It was as though a decision was made in an executive room-a decision from which there was no escape, and which would ripple outward, affecting the market in ways that few could fully comprehend.






