Apple’s Quiet Gambit: A Long Game

For a long time, Apple’s strategy was elegantly simple: build premium products, charge a premium price. It worked, spectacularly. It’s the sort of thing that makes other companies gnash their teeth and mutter about ‘brand loyalty’. But lately, a subtle shift has occurred. Faced with the predictable woes of supply chains – memory chips, in particular, have become frightfully expensive – Apple has done something unexpected. They haven’t simply passed the cost on to the consumer. Instead, they’ve held the line on the price of their entry-level iPhone. A surprisingly… sensible move.







