SCHD: A Dividend ETF and My Sanity

Apparently, SCHD tracks the Dow Jones U.S. Dividend 100 Index. Which sounds… official. And complicated. It’s all a bit like trying to understand the offside rule in football. The index itself is built on this rather elaborate screening process. First, they only look at companies (excluding REITs, whatever those are) that have consistently increased their dividends for at least a decade. A decade! That’s… commitment. It dramatically narrows things down, which, frankly, is a relief. Less choice is always good, isn’t it? It focuses the whole thing squarely on dividend stocks. Which, in theory, is what I’m after. A little income, a little stability… a little hope.








