
SoFi, in its ambition, seeks to be a comprehensive financial house, offering a spectrum of services from the mundane – checking accounts and loans – to the more complex instruments of wealth management. It is a vision of wholeness, a desire to shepherd its members through all stages of their financial lives. One observes a certain paternalism in this approach, a belief that the company knows best, and that its members are best served by a comprehensive, if somewhat controlling, embrace. The numbers, as they are wont to do, tell a story of growth: a 35% increase in customer count, a surge in revenue, and a corresponding rise in earnings. Yet, such metrics, while comforting to the shareholder, often obscure the deeper currents at play. A rising tide, after all, lifts all boats, but does not necessarily indicate that any particular vessel is seaworthy.