
Plug Power’s business model is as simple as my dating profile: “We make hydrogen fuel cells and electrolyzers.” Translating from corporate jargon: they turn water into hydrogen, then turn hydrogen back into energy. The byproducts are heat and water. How very… circular.
On paper, this is clean energy. In practice, it’s like trying to sell a Tesla to a gas station owner who still thinks “EV” stands for “Everyone’s Vain.” The company’s niche markets-forklifts in warehouses, for example-are promising, but let’s not pretend this is about to power the next *Fast & Furious* movie.
Wall Street’s love affair with Plug’s “story” died faster than my gym membership after the holiday season. The stock’s post-IPO peak? A 1-for-10 reverse split away from oblivion. Now it’s a penny stock, which is Wall Street’s way of saying, “This is a bad idea, but we’ll let you try it anyway.”