Apple’s Buyback: A Perfectly Reasonable Obsession?

Anyway, Apple’s been quietly – and I use that term loosely, because $841 billion isn’t exactly quiet – buying back its own stock. Enough to, theoretically, buy almost 500 other companies in the S&P 500. It’s…a commitment. A very large commitment. And people are acting like it’s just…normal. Like companies routinely have that kind of money lying around. It’s unsettling. It really is.





