Coca-Cola and Peloton: A Matter of Taste and Treadmills

Peloton, on the other hand, presents a more… contemporary tragedy. Once lauded as a disruptor of the at-home fitness market, it now serves as a cautionary tale of hype and overextension. The stock has lost a staggering 96% of its value over the same five-year period. One imagines the board meetings are conducted in a state of increasingly refined despair.








