Apple: A Study in Deferred Consequences

Recently, however, the deferral has begun to fray. The absence of immediate, demonstrable engagement with the so-called ‘artificial intelligence’ – a phrase which itself feels like a bureaucratic evasion – has not gone unnoticed. It is as though Apple, rather than participating in the frenzy, has chosen to observe it from a distance, meticulously documenting the chaos as a detached anthropologist might. This restraint, while logically sound, has not been rewarded. The market, it seems, prefers enthusiasm, even if misplaced, to considered judgment. And the matter of production, tethered so inextricably to the geopolitical currents of a distant land, casts a long, unsettling shadow. The tariffs, though temporarily abated by assurances of investment in domestic production, remain a latent threat, a suspended judgment waiting to fall.






