Nike’s Rebound: A Mirage or a New Dawn?
The numbers, though modest, carried the weight of a long-forgotten promise. Revenue, after years of slumping, had inched upward-a flicker of light in a room still cloaked in shadows. Yet, as the sun dipped below the horizon of confidence, the shadows lengthened, revealing the cracks in the foundation. Gross margins, once a fortress, now sagged like a weary traveler, their decline measured not in percentages but in the silent sighs of investors who had seen too many such revivals.