Costco: A Stock Split and the Illusion of Wealth

Costco has, indeed, proven generous to its shareholders. A steady climb, a respectable return. But let us not confuse performance with magic. The siren song of a stock split is precisely that – a song, alluring but ultimately hollow. It’s a conjurer’s trick, diverting attention from the true engines of prosperity. A bit of accounting sleight of hand, nothing more.








