MercadoLibre: A Cartography of Potential

The chronicles of MercadoLibre, as reconstructed from fragmented reports and analyst pronouncements, reveal a trajectory not merely of ascent, but of multiplication. It began, as so many things do, with the simple exchange of goods – a digital bazaar, if you will. But its ambition, it seems, is not confined to the mere facilitation of commerce. It aspires, according to certain whispers within the financial academies of Buenos Aires, to become a foundational layer of economic life in Latin America – a digital nervous system, if you will.








