Why American Eagle Outfitters Rallied in August

It began in July with an ad featuring Sydney Sweeney, whose presence in “Great Genes Jeans” sparked a tempest of debate. The stock initially danced on the edges of the market’s radar, but then came the unexpected: Donald Trump, ever the wildcard, declared the ad “the hottest out there,” sending investors into a tizzy. One might imagine the stock market as a toddler with a penchant for chaos, and Trump’s tweet was the spark that set off a fireworks show.




