The Bitter Draught of Growth: Celsius and its Acquisitions

Indeed, Alani Nu has proven a vigorous, if fleeting, stimulant. The stock, buoyed by this influx of revenue, has more than doubled in the past year, a spectacle that has, predictably, drawn the attention of Bank of America. That institution, ever eager to align itself with apparent success, has upgraded its assessment from a cautious “underperform” to a more enthusiastic “buy.” One suspects this is less a testament to the inherent value of the company than a demonstration of the bank’s own susceptibility to the prevailing winds of speculation. The human tendency to chase the mirage of easy gain is, after all, a constant in the grand drama of commerce.








