Dutch Bros Stock: A Storefront Revolution (and Why It’s Ignored)

Let’s talk numbers. Dutch Bros has 1,000 stores. Starbucks? 17,000 in the U.S. alone. It’s like comparing a neighborhood bodega to a coffee empire. But here’s the rub: Management just said they want 7,000 stores. By 2029. Four years. Doubling their footprint. It’s not aggressive-it’s reckless. Like someone who insists on parallel parking in a hurricane. But in business, that kind of “recklessness” is a masterstroke if you can pull it off.





