Beyond Meat: A Most Peculiar Sausage

It’s achieved a curious state of being. It’s not quite successful, not quite failed. It’s hovering in that liminal space reserved for companies that are, shall we say, creatively accounting for reality. A 19% gain year-to-date is less a sign of health and more a testament to the sheer unpredictability of the market – and the enduring power of a good internet joke.








