Funds and Illusions: A Look at Vanguard & iShares

Consider the case of their respective Financials sector ETFs. Vanguard’s Vanguard Financials ETF (VFH +0.55%) and iShares’ iShares U.S. Financials ETF (IYF +0.60%) are presented as competing options. The reality, as is often the case, is more nuanced. The choice, for many, seems to hinge on little more than brand preference—a curious phenomenon in a market supposedly driven by rational calculation.






