Costco: A Warehouse of Quiet Desperation

The numbers sing a cheerful tune – a 150% rally over five years. But look closer. The last year? A mere 5%. A fleeting bloom before the frost. They point to a year-to-date rise of 13%. Charts, charts, charts. As if a line on a screen can reveal the soul of a business, or the emptiness in the pockets of those who fill its aisles. One must look beyond the surface, beyond the carefully constructed narratives, to see the truth.








