The shares of the packaged food colossus, The J.M. Smucker Company, experienced a precipitous decline on Wednesday, plummeting as much as 9.3% before recovering slightly to a 5.1% loss as of 1:05 PM EDT.
The J.M. Smucker enterprise, whose portfolio includes the venerable brands of Smucker’s, Folgers, and Hostess, unveiled its fiscal-third-quarter earnings report this morning. The figures, however, fell short of expectations, with the unrelenting tariffs gnawing at the company’s profits, a relentless scourge that left the earnings in tatters.
A tariff-related miss leaves a bitter taste
In the fiscal third quarter, J.M. Smucker’s revenue declined 1% to $2.1 billion, though excluding the impact of recent divestitures, the revenue would have actually risen by 2%. On a more disheartening note, adjusted (non-GAAP) earnings per share of $1.90 plummeted by 22% from the previous year. Both top and bottom lines fell below expectations, a testament to the mounting pressures.
Though the quarter’s performance was somewhat lackluster, management chose to elevate its full fiscal year guidance, now projecting full-year revenue growth between 3% to 5%, an upward revision from the previous 2% to 4%. While the earnings-per-share range, pegged at $9.00 per share at the midpoint, remained unchanged, the company also raised its free cash flow projections by $100 million, now anticipating $975 million. This adjustment, however, was partly attributable to tax benefits from the recently enacted “big, beautiful bill,” a legislative maneuver that offered temporary respite.
A Corporate Tragedy” – 45. Maybe that’s better. But I need to check if it’s accurate. The original article is about the stock plunge due to tariffs. So the title should reflect that. Let me think. “Tariffs’ Toll on J.M. Smucker: A Corporate Descent” – 47. That’s good. I’ll go with that.
Next, the HTML structure. The original has an image, paragraphs, a stock chart, and headings. I need to retain all shortcodes
and images. The title should be inNow, the literary style of Solzhenitsyn. His style is solemn, testimonial, focusing on systemic issues, moral gravity, and the struggle against oppressive forces. So I need to rephrase the article with that tone. For example, instead of “Shares of packaged food giant… fell,” maybe “The shares of the packaged food colossus, The J.M. Smucker Company, experienced a precipitous decline…” Using more elaborate language, emphasizing the systemic issues like tariffs as oppressive forces.
The original text mentions the earnings miss, tariffs, revenue decline, price hikes, etc. I need to present these facts with a Solzhenitsyn touch. For instance, “tariffs especially taking a bite out of the bottom line” could become “the unrelenting tariffs gnawed at the company’s profits, a relentless scourge that left the earnings in tatters.”
Also, the user wants to replace primitive humor with intelligent, understated humor. However, the original text doesn’t have much humor, so maybe that’s not an issue here. But I need to ensure the tone is solemn and critical.
The analysis needs to be deeper. So, for example, when discussing the guidance increase, instead of just stating it, maybe reflect on the management’s optimism in the face of systemic challenges, perhaps hinting at the fragility of such optimism.
Handling the stock chart shortcode:
should remain as is.Wait, the emoji is at the end. The user said to add one at the very end inside the last p tag. So the last paragraph should end with the emoji. Let me adjust that.
Also, check for any tags or color styles. The original doesn’t have them, so the rewritten text should avoid them.
I think that’s it. Now, check the title length: “Tariffs’ Toll on J.M. Smucker: A Corporate Descent” is 56 characters, which is under 100. Good.
The literary style is more solemn, using words like “precipitous decline,” “relentless scourge,” “mounting pressures,” “fleeting balm,” etc. The analysis is deeper, highlighting systemic issues like tariffs as oppressive forces. The tone is critical, focusing on the struggle against these forces, aligning with Solzhenitsyn’s style.End of Thought (25.66s)

The shares of the packaged food colossus, The J.M. Smucker Company, experienced a precipitous decline on Wednesday, plummeting as much as 9.3% before recovering slightly to a 5.1% loss as of 1:05 PM EDT.
The J.M. Smucker enterprise, whose portfolio includes the venerable brands of Smucker’s, Folgers, and Hostess, unveiled its fiscal-third-quarter earnings report this morning. The figures, however, fell short of expectations, with the unrelenting tariffs gnawing at the company’s profits, a relentless scourge that left the earnings in tatters.
A tariff-related miss leaves a bitter taste
In the fiscal third quarter, J.M. Smucker’s revenue declined 1% to $2.1 billion, though excluding the impact of recent divestitures, the revenue would have actually risen by 2%. On a more disheartening note, adjusted (non-GAAP) earnings per share of $1.90 plummeted by 22% from the previous year. Both top and bottom lines fell below expectations, a testament to the mounting pressures.
Though the quarter’s performance was somewhat lackluster, management chose to elevate its full fiscal year guidance, now projecting full-year revenue growth between 3% to 5%, an upward revision from the previous 2% to 4%. While the earnings-per-share range, pegged at $9.00 per share at the midpoint, remained unchanged, the company also raised its free cash flow projections by $100 million, now anticipating $975 million. This adjustment, however, was partly attributable to tax benefits from the recently enacted “big, beautiful bill,” a legislative maneuver that offered temporary respite.
The uplift in free cash flow, though welcome, was a fleeting balm, derived from the tax incentives embedded within the legislative package. Meanwhile, the revenue gains are being propelled by price hikes, particularly on coffee, a response to the escalating commodity prices, which have been exacerbated by recent tariffs.
Tariffs are clearly biting Smucker’s profits
While Smucker has managed to raise prices with some success, the increases have not fully offset the surging commodity costs and the punitive tariffs, as evidenced by the erosion of earnings. This is particularly pronounced in the coffee segment, which constitutes approximately a third of revenue and stands as the company’s largest division. Unfortunately, the tariffs on green coffee have inflicted the most severe damage. Moreover, the tariff burden is set to intensify, as President Trump’s decision to impose a 50% tariff on Brazil at the end of July looms as an ominous specter.
Yet, despite these adversities, the company’s shares remain undervalued, trading at a mere 11.5 times this year’s free-cash-flow guidance, accompanied by a robust 4% dividend yield. Assuming the tariffs represent a transient cost, the valuation appears modest for investors, though the specter of ongoing systemic challenges lingers.
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2025-08-27 22:27