Summary
- Nike has launched SNKRS Reserve, a new sneaker preorder system.
- The program allows fans to reserve exclusive sneakers in advance.
- It is designed to make the drop process more fair and transparent
In a significant change, Nike has introduced a new pre-order system named SNKRS Reserve, which could revolutionize the way popular sneakers are made available. This program, unveiled on August 24, offers sneaker enthusiasts using the SNKRS app an exclusive opportunity to guarantee a pair of highly desired shoes before they hit the public market.
The initial launch of the program offers an early pre-order opportunity for the upcoming unreleased Kobe 3 Protro “Christmas” sneakers, scheduled to hit the market later this year. As stated by Nike, this new system aims to help in making informed production decisions while granting access to unique, limited-edition products. By enabling fans to secure a pair beforehand, Nike can effectively estimate demand and ensure that an appropriate number of pairs are manufactured.
In contrast to the chaotic rush associated with typical SNKRS releases, the SNKRS Reserve program offers a clearer, more accessible approach for highly sought-after drops. This system functions on a first-come, first-served basis, allowing only one reservation per account to maintain fairness. By doing so, it not only alleviates a common frustration among sneaker enthusiasts but also fosters trust between the brand and its dedicated fanbase. With this revised system in place, missing out on a drop may soon be a thing of the past.
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2025-08-27 06:25